N.M.C. - Our Cause
When award-winning American fashion designer Salvatore J. Cesarani lost his wife of nearly 50 years to carcinoid cancer in February 2011, he knew he had to do something to educate the public about this relatively unknown disease. So he decided to do what he does best and create a one-of-a-kind bracelet that could serve as a catalyst for raising funds toward finding effective treatments and a cure. "It's pretty amazing to think that 7.6 million people die of cancer each year," says Cesarani. "Just out of nowhere, it came into our lives and stole my wife Nancy away. You don't really know what those 7.6 million people and their loved ones are going through until it affects you personally. For me, a cure for cancer - and carcinoid, in particular - cannot come soon enough." View Cesarani's short video above, which was written and co-produced with filmmaker Robert Ipcar, about how the research conducted for carcinoid enables doctors and scientists to also uncover treatments for other, more common forms of cancer. Fifteen percent (15%) of the proceeds from each bracelet sale will be donated to support the work of the Caring for Carcinoid Foundation. Press coverage - Sal Cesarani Designs Bracelets for a Cause, WWD, November 16, 2011 and Sal Cesarani's campaign against carcinoid cancer, MRketplace, September 19, 2011. |
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